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Chloe Fall/Winter 2015

Friday, August 7, 2015
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“This season, I wanted the Chloé girl to play between a bolder, boyish sensuality and the sweet, femininity that defined the eclectic sisterhood of the Bloomsbury girls. For me, Anja and Julia define the modern spirit of Chloé girls, who even 10 years on are as stunningly fresh and youthful as their first campaign together,” said Clare Waight Keller,
Chloé Creative Director.

The feeling of Chloé’s iconic flou is captured in the innate sense of movement within Inez van Lamsweerde & Vinoodh Matadin’s latest photographic series for the Maison.

Returning to Paris, each image is instilled with the winter elegance of the traditional French garden and the unspoken intimacy and friendship between the two Chloé girls – their lightness grounded by noble, decorative fabrics.

Reprising a truly signature Chloé casting, Anja Rubik and Julia Stegner return for the Fall-Winter 2015 campaign – their last appearance together for the Maison nearly a decade ago. Anja Rubik’s strong, fresh modern features embody the confident, individual Chloé spirit, reflecting the boyish touch of the season.

Read more about the campaign here!


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